Women are always going above and beyond for everyone around them. There are plenty of things that they don't get to do in their busy lives. One thing, is to #WineDown. This is an integrated ad campaign targeting women who need some time to themselves to just relax with their favorite wine. But, in this ad, the glass that holds the wine is the focus. You can't have a drink without something to put it in. Original photography and intimate lighting places an emphasis on how important the glass is to the wine down time.