Type of work
Women are always going above and beyond for everyone around them. There are plenty of things that they don't get to do in their busy lives. One thing, is to #WineDown. This is an integrated ad campaign targeting women who need some time to themselves to just relax with their favorite wine. But, in this ad, the glass that wine is in is more important than the drink itself. You can't have a drink without something to put it in. Original photography places an emphasis on how important the glass is to the wine down time.